Talpa Partners With Chinese Company on Reality Formats
'The Voice' producer will develop local versions of two Dutch reality formats together with Chinese group 3C Media.
Dutch production giant Talpa has signed a deal with Chinese group 3C Media to adapt a pair of reality TV formats for the Chinese market.
The agreement, unveiled Friday, will see Talpa and 3C adapt Dutch formats The Story of My Life and Around the World with 80 Year Olds. The Story of My Life takes celebrity couples and, using digital technology, ages them electronically, giving them a view of how they will look 25 and 50 years into the future. Talpa premiered the format at the MIPCOM market in Cannes last year. China will be the 10th country to license a local adaptation. Around the World with 80 Year Olds, which premiered on Dutch network SBS 6 and has been commissioned for a second season, takes octogenarians who have never left their home town and sends them on a trip around the world. China will be the first country to do a local-language adaptation.
Talpa is owned by Britain's TV giant ITV.