Taylor Kitsch's 'John Carter' Tops Home Video Sales

2012-11 REP John Carter Taylor Kitsch H

The sci-fi epic starring Taylor Kitsch cost $300 million to make and market but fell flat at the box office.

The movie bombed at the box office but managed to lure enough consumers to take the top sales spot for the week; "Act of Valor" and "Safe House" round out the top 3.

The post-Memorial Day onslaught of high-powered theatricals officially got underway last week, with the top five spots on the national home video sales charts for the week ending June 10 all going to new releases.

Walt Disney Studios’ John Carter -- starring Taylor Kitsch, who next appears in Oliver Stone's Savages -- snagged the top spot on both the Nielsen VideoScan First Alert sales chart, which tracks overall disc sales, and Nielsen’s dedicated Blu-ray Disc sales chart.

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20th Century Fox’s Act of Valor finished a close second on both charts, while Universal Studios’ Safe House debuted at No. 3, also on both charts.

The two top sellers earned similar box office revenues -- John Carter grossed $72.9 million in U.S. theaters, while Act of Valor grossed $70 million -- and both are geared toward the post-Memorial Day action crowd, as is Safe House, starring Denzel Washington and Ryan Reynolds, which earned $126.2 million.

All three titles finished within 4% of each other in terms of unit sales, according to Nielsen data.

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Warner’s Journey 2: The Mysterious Island debuted at No. 4 on both charts. The family-friendly sequel to 2008’s Journey to the Center of the Earth, with a mild PG rating, earned $103.6 million in U.S. theaters.

The fifth spot on both sales charts went to a TV DVD release: the complete fourth season of Breaking Bad, from Sony Pictures.

Now that Disney also holds back certain titles from rental outlets for 28 days, none of the four top sellers was widely available at Netflix or Redbox and thus failed to make the top 20 on Home Media Magazine’s weekly rental chart.

The top rental for the week ending June 10 was Man on a Ledge, from Lionsgate, which held on to the No. 1 spot for the second consecutive week.