Taylor Swift Establishes Sweet New Style for Her Next Era

Taylor Hill/FilmMagic
Taylor Swift

The singer shows off florals, pastels and sparkly hearts in her post-'Reputation' countdown.

The Old Taylor might not be dead after all. Her fashion, at least, has certainly been revived.

To tease new possible content due out Friday, Taylor Swift has changed her Instagram aesthetic and fashion style to a spring-focused pastel palette. Gone are the edgy snakes and black-and-white color scheme she employed during her Reputation era (that album was released in November 2017).

Swift is bringing back a flower fairy look that evokes her Speak Now era — notable since fans are speculating that a countdown she posted on social media, ending on April 26, will have something to do with her Speak Now song “The Story of Us.” The tune is four minutes and 26 seconds long (the date of her countdown “4.26”), and the Grammy winner teased a “next chapter” coming soon, which plays into the lyrics of “The Story of Us.” Fans also noticed it was the only Swift song on Spotify to not have its image replaced with the pink branding of what they expect to be her seventh album. 

On Tuesday, Swift showed off her spring style while performing “Love Story,” “Delicate” and “Shake It Off” at the Time 100 Gala; she wore a J Mendel dusty pink pleated gown with floral embroidery and pale yellow panels. Her stylist Joseph Cassell Falconer paired the spring 2019 dress with white Chloe Gosselin sandals and a golden headband by Lorraine Schwartz.


It’s TIME. #time100

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Earlier this week, Swift was spotted in what appeared to be new merchandise: a rose-printed crop top with her name on the long sleeve (worn with pink floral shorts from Urban Outfitters).

Her new Instagram aesthetic began Feb. 10 at the BAFTA Awards, when she wore a flowing eggshell blue gown designed by Stella McCartney. Her next major style moment was the Oscars. Attending with partner Joe Alwyn (The Favourite), Swift donned an iridescent metallic laminated fringe dress by Ralph & Russo. And for her April cover of Elle magazine, she sported a yellow Gucci gown that turned her into a veritable dandelion (and looked an awful lot like a gown pictured on the back of her Speak Now deluxe album).

At the iHeartRadio Music Awards on March 14, Swift teased a potential butterfly motif with a pair of Sophia Webster silver mirror high-heeled Chiara sandals bearing the winged creatures (posting a zoom shot on her Insta page) to accompany her sequined Rosa Bloom playsuit.

This week's flowery looks helped establish Swift's next creative aesthetic. The tulle and sequin gowns fit the colors of other items posted on her Instagram page, from sparkly heart jewelry to pink briefcases to a baby-blue bike that tease her new content. Fans should expect to see a lot more pastel come Friday, when Swift could release the lead single of her next album.