Taylor Swift Launches Her Second Fragrance, Wonderstruck Enchanted

Taylor Swift Enchanted Wonderstruck Ad - P 2012

Taylor Swift Enchanted Wonderstruck Ad - P 2012

We have to wonder if the country star's newest love, Conor Kennedy, the grandson of Ethel and the late Sen. Robert F. Kennedy, likes the way her new fragrance smells.

Taylor Swift is back on her Wonderstruck journey. The Grammy-winning singer returned to the Magnolia Plantation in New Orleans, Louisiana, to shoot the new advertising campaign for her second fragrance, Wonderstruck Enchanted,

Taylor and her stylist Joseph Cassell selected a sweeping crimson gown, designed by Monique Lhuillier. Her hair stylist Jemma Muradian created an effortless look by setting her hair in soft, natural curls, evocative of true Southern beauty and lifestyle.

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 “I love the look of my Wonderstruck Enchanted ad!, Taylor enthuses. I’m wearing this amazing red gown that I loved as soon as I put it on. It’s a classic look, and that's been my recent style obsession. Anything classic and timeless.”

The crimson theme translates to the scent’s bottle, too: it’s red, of course, and bejeweled with a cluster of antiqued gold charms — a bird, a flower, a leaf and a sparkling crystal — hand-selected by Swift.

The scent itself — a follow-up to last year’s Wonderstruck — has a blend of wild berries and flowers, with notes of passion fruit, white musk and vanilla. When it hits Macy’s in September, it will retail for $49.50-$59.50, with body lotion available for $29.

“Wonderstruck Enchanted is the next chapter in the story of my Wonderstruck fragrance,” Swift explains. “Wonderstruck is about that moment when you instantly feel a connection to someone, but then there’s that feeling of being completely enamored — enchanted — when you know a little more about that someone and still feel that strong connection.”

Is she talking about the feeling she has about former beaus John Mayer, Jake Gyllenhaal, Joe Jonas? Not likely.

We have a feeling she may be referring to her new beau, Conor Kennedy, 22, the grandson of Ethel Kennedy and the late Senator Robert F. Kennedy,  whom she’s been hanging out with at his family’s home in on Cape Cod.

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Things may be getting serious. Taylor's reportedly bought a mansion very close by, said to be just across the street from Conor’s grandmother Ethel Kennedy, for a cool $5 million.

When Ethel  -- the subject of a new HBO documentary -- was asked if she set up the love birds, she told reporters at the recent Television Critics Association gathering, “Certainly not.” But the 84-year-old also added, “We should be so lucky.” 

If you want a free sample of Taylor’s new scent, go to the Facebook page.