Taylor Swift Tops Psy's 24-Hour YouTube Record With "Look What You Made Me Do"
The video amassed 43.2 million views in the day after it was released.
Taylor Swift's explosive new single "Look What You Made Me Do" has begun setting records right out the gate.
The track's music video, unveiled at the MTV Video Music Awards on Sunday, now holds the title of most YouTube global streams in a 24-hour period. That's 43.2 million views, knocking out previous record-holder Psy’s “Gentleman,” which had 36 million views in its first 24 hours when it dropped back in 2013.
Swift also broke the same 24-hour record with Vevo, most recently held by Adele's 2015 video for "Hello" (27.7 million views in its first day). The song's lyric video already topped YouTube's first-day streaming record for lyric videos and the single set Spotify's global first-24-hours record — not to mention that it's heading for a No. 1 debut on the Billboard Hot 100 charts.
And the streams keep climbing. As of press time, the "Look What You Made Me Do" music video — where Swift bathes in diamonds, rises from the dead and is served tea by snakes — has notched 61 million views and counting.
Add to those record-breaking streams by watching Swift's "Look What You Made Me Do" video below.
This article originally appeared on Billboard.com.