TBS assigns Katz to watch Peachtree TV


Turner executive Jonathan Katz has added oversight of Peachtree TV, Turner Broadcasting System Inc.'s new local broadcast platform in Atlanta, to his duties.

Katz is taking on an expanded role as Turner Entertainment Group senior vp/GM of program planning, acquisitions and Peachtree TV. In this capacity, he will supervise all aspects of Peachtree TV -- which is set to launch Oct. 1 -- including programming, marketing and on-air promotion.

He also will continue his duties with Turner Entertainment Group's program planning and acquisitions team, overseeing strategic program planning for the entertainment networks, analyzing potential acquisitions and acquiring product for air on all Turner entertainment networks.

Katz is based in Atlanta and reports to Turner Entertainment Group president Mark Lazarus.

"Jonathan has been a major guiding force behind the creation and evolution of Peachtree TV," Lazarus said. "His wonderful success in the world of program planning, combined with his career experience with local television stations, makes him an ideal fit for this challenging new role."

Peachtree, which will have a "hyper-local sensibility" and feature movies in primetime and sitcoms targeted to Atlanta in daytime. It also will carry 45 Atlanta Braves baseball games and other special Atlanta-based events.

Katz joined Turner Entertainment Group in 2000. Among the acquisitions secured under his leadership are "Sex and the City," "Family Guy," "Cold Case," "Everybody Loves Raymond," "Friends," "Seinfeld" and "Without a Trace," Tyler Perry's first-run comedy series "House of Payne" and, most recently, "The Office" and "My Name Is Earl."

His group is also responsible for such recent movie acquisitions as "300," "Rush Hour 3," "Stomp the Yard" and "The Pursuit of Happyness."

Before joining the Turner Entertainment Group, Katz was vp marketing at syndicated news service CNN Newsource Sales Inc. He also has served as director of programming at WTOG-TV in Tampa/St. Petersburg, Fla.