TBS takes a trip to Kaneva's world


NEW YORK -- Turner Broadcasting System has signed a one-year deal with tech firm Kaneva to develop virtual world offshoots of its properties.

The agreement will enable Turner's new products group to build and test virtual worlds inside the Kaneva community using that company's tools and technology. The sites will have embedded video players with streaming content from the Time Warner company as well as social networking and 3-D capabilities. A Turner spokeswoman said the deal involves the company's non-animated properties -- TBS and Court TV, for example.

"Through this opportunity, we hope to leverage the Kaneva platform to explore how users interact with our brands in a virtual world," said Blake Lewin, vp at TBS' new product group.

Kaneva is an Atlanta-based company that develops technology for video games and virtual worlds. Its 3-D Virtual World of Kaneva is currently in beta after launching earlier this year

Turner is the latest media company to make a push into the growing virtual worlds landscape. Last month, Warner Bros., also owned by Time Warner, announced it was developing a virtual world based on its cartoon characters; in August, Disney acquired the kid-focused Club Penguin; in January, CBS' Showtime opened a destination in Second Life for "The L Word;" and Viacom's MTV Networks also has several virtual world extensions, including Nickelodeon's Nicktropolis.