Technicolor Digital taps Sony vet

Tim Sarnoff to head up new division

Tim Sarnoff has been named president of Technicolor Digital Prods., a new division of Thomson's Technical Business Group.

The new division will focus on animation, games and visual effects -- developing Technicolor's animation operations in Bangalore, its VFX operations in Beijing and those grouped under the MPC brand in London, Los Angeles and Vancouver.

In January, Sarnoff stepped down as president of Sony Pictures Imageworks, where he had spent twelve years and also contributed to setting up Sony Pictures Animation.

Before Imageworks, Sarnoff was senior vp, Warner Digital Studios after joining Warner Bros. Animation in 1989 to set up Steven Spielberg's animated series "Tiny Toon Adventures."

At Warners Animation, Sarnoff managed the production of more than 400 episodes for such series as "Animaniacs," "Batman," "Pinky and the Brain" and "Superman."

He began his career as program director of NBC affiliate KMIR and then moved to the NBC network as a production unit manager.

"We are very pleased to welcome Tim Sarnoff to lead this newly created division dedicated to animation, games and visual effects," Thomson CEO Frederic Rose said. "The objective is to build upon the strong foundations of our current capabilities to develop a comprehensive 'best in class' offering. Tim's experience and personality will bring vision and leadership in this area."