Technicolor Launching 3D Conversion Business

The company is setting up conversion units for film and TV projects in L.A., London and India.

Technicolor is entering the 2D-to-3D business, with the company launching conversion units for feature and TV projects in Los Angeles, London and Bangalore, India.

As to the Los Angeles base, some conversion work has been done in Technicolor's Hollywood facility, but plans are to open a dedicated 2D-to-3D operation next month in Burbank.

Pierre Routhier, Technicolor’s vp for 3D product strategy and business development, told Screen International that MPC, Technicolor’s VFX business, will handle new releases in London and that conversion units in Los Angeles and Bangalore would handle catalog projects.

All final converted material will be passed through Technicolor’s recently launched 3D certification program, Certifi3D.