Telecinco 2 becomes La Siete

Spain's most profitable TV b'caster changes channel 2

MADRID -- Less than a year ahead of Spain's analog blackout, Spain's most profitable TV broadcaster, Telecinco, revealed its second channel's new logo and name. The channel, which has been known until now as Telecinco 2, will become La Siete (The Seven) on the country's terrestrial digital television highway.

The new logo will be a red seven, similar in style to Telecinco's first channel's blue number five logo.