Telecinco restructures content department

Revamp creates four branches of content

SAN SEBASTIAN, Spain -- Spanish commercial broadcaster Telecinco announced an upper-management reshuffle of its content department and revamped horizontal structure, citing the need to adapt to the "new challenges of the audiovisual sector."

Until now, all of the company's content activity was controlled by Telecinco's GM of content, Manuel Villanueva, with the objective of serving the broadcaster's one analog channel. The new structure, which creates four branches of content, is designed to work for traditional TV as well as terrestrial digital television, new media and film.

Ghislan Barrois will head acquisitions and film and has been named CEO of the broadcaster's successful film branch, Telecinco Cinema -- which produced "Pan's Labyrinth" and Steven Soderbergh's two-part Che Guevara biopic "Che," among other big projects.

Patricia Marco will head the television broadcast department, responsible for programming, marketing and broadcast. Her team will include Pepa Sanchez-Viedma to head fiction and Esther Sanchez on new projects.

Leonardo Baltanas will head content production for all Telecinco's distribution channels, while Chema Bautista will oversee new business and multiplatform growth.