Telecinco revenue flat in first quarter

Mediaset unit's profits see slight increase

ROME -- First-quarter ad revenue for Mediaset's Telecinco unit were flat compared with the year-ago period, and profits inched 2.1% higher even though programming was altered by domestic elections and the Easter holiday, which fell in the first quarter this year.

Mediaset said that its Madrid-based subsidiary saw ad revenue of 31.7 million euros ($366.1 million), just 0.2% lower than the same period last year. Profits were 87.8 million euros ($138.7 million).