Telemundo Int'l president touts success

Kicks of MIPCOM's Focus on Spain

CANNES -- Bolivian telenovela pioneer Marcos Santana kicked off MIPCOM's Focus on Spain day Tuesday with a salute to his adopted country.

The president of Telemundo Internacional told audiences how proud he was of Spain's achievements in both television and film which, combined, saw exports grow 50% between 2001 and 2007, to reach several billion dollars.

Santana provided a brief overview of the Spanish industry, which until 1989 had only one channel, the public broadcaster RTVE, which hosted a networking lunch between the Spanish-themed sessions.

At the lunch, Madrid-based Grupo ZZJ's commercial director Talinka Martinez Delgado-Corredor spoke of the advantages of sharing a common language with most of Latin America in exporting product.

Providing more background on the growing industry, a Havas Media report unveiled here suggested that the country is entering "a fiercely competitive age," thanks to the growth of digital broadcaster TDT, the spread of broadband, PPV channels and the popularity of video games.