Telemundo Touting 'La Reina del Sur' at NATPE

The series is the network's most ambitious production to date, as the story spans 12 years across three continents.

Like other Latin and Hispanic players who are betting that their latest sudsers will have sizzle with buyers, Telemundo will tout its latest original novela, La Reina del Sur (The Queen of the South), at next week's NATPE confab in Miami.

The three-day market is already shaping up as a Latin-flavored shindig, with a number of companies, especially local Florida players, pulling out all the stops.

The soap NBC-owned Telemundo is highlighting is based on the eponymous bestseller by Arturo Perez-Reverte.

To kick-off the confab, the Hispanic network’s international division will host a star-studded celebration at Miami’s Vizcaya Gardens.

Talk show host Ana Maria Polo and the star of La Reina, Kate del Castillo, will glad-hand.

La Reina is Telemundo’s most ambitious production to date with locations shot in Spain, Mexico and Colombia. The story spans 12 years across three continents and focuses on a character named Teresa Mendoza.

"Our mission is perfectly aligned with NATPE’s theme of 'Content First,' " said Telemundo president Don Browne.

"Seven years ago we evolved our business from a program-acquisition model to an original-productions model. Today, Telemundo has become a powerful global brand and we have positioned ourselves as the second largest provider of Spanish language content in the world,” he added.

(The number one provider is Mexico's Televisa, which supplies Telemundo's main rival and leading Hispanic broadcaster Univision with many of its novelas.)

Both Browne and his Univision counterpart Cesar Conde will participate in Natpe Q&A sessions next week.

Telemundo International will also feature at NATPE novelas such as Aurora and Los Herederos del Monte (Paula, For Love or Money).

Telemundo’s original content already airs in 100 countries and is dubbed into three dozen languages.