Televisa eyes Chinese market


MEXICO CITY -- Televisa held talks Monday with China's State Administration of Radio, Film and Television as the media giant looks to boost its presence in the Chinese market.

Televisa's corporate vp Jose Baston met in Mexico with SARFT vp Tian Jin to discuss an interchange that would allow the world's largest producer of Spanish-language content to increase programming exports to China and step up productions as well.

Mexico's top network, known throughout the world for its popular telenovelas, has long been looking to increase its presence in the lucrative Chinese market.

Should the two sides reach a deal, Televisa, which owns several television channels and a group of radio stations in Mexico, would air Chinese content on its networks. Televisa expects to have a more definitive agreement ironed out by July, according to a company statement.

The broadcaster added that it is interested in establishing an office in China and vowed to help promote Chinese content throughout the Latin American region.