Televisa, Warner Music find right tone


MEXICO CITY -- Televisa has inked a content deal with Warner Music International under which it will distribute mastertones of Warner Music artists via Esmas Movil, the Mexican media giant's mobile phone service.

Esmas Movil clients in Mexico will be able to download mastertones and screensavers of such Warner Music talent as Mexican pop group Mana, Luis Miguel and Madonna, Warner Music Latin America announced Thursday.

Mastertones are actual song samples as opposed to a ringtone's synthesized version.