Temptations Bio-Musical 'Ain't Too Proud' Sets Broadway Dates

Ain't Too Proud -The Temptations musical- Publicity - H 2018
Matthew Murphy

The celebration of the hit-making Motown R&B vocal group will open March 21 at the Imperial Theatre, making it eligible for 2019 Tony Awards consideration.

As Broadway's busy spring season continues to take shape, another eagerly anticipated show has now locked in plans.

Tony-winning producers Ira Pittelman and Tom Hulce announced today that Ain't Too Proud — The Life and Times of the Temptations will begin performances Feb. 28 at the Imperial Theatre, ahead of a March 21 opening night.

Directed by Des McAnuff and choreographed by Sergio Trujillo, the show has had an unusually thorough tryout period, with four stops prior to New York in which to polish the material. 

Ain't Too Proud broke records in its world premiere at Berkeley Repertory Theatre in fall 2017 and again at Washington, D.C.'s John F. Kennedy Center for the Performing Arts earlier this summer. It just wrapped a hit run at the Ahmanson Theatre in Los Angeles and will head to Toronto's Princess of Wales Theatre for its final pre-Broadway engagement, running Oct. 11-Nov. 17.

Featuring a book by acclaimed Detroit playwright Dominique Morisseau, the musical charts the rise of the legendary R&B vocal group from the Motortown streets, with their signature dance moves and silky-smooth harmonies propelling them to achieve 42 top 10 hits — 14 of them reaching No. 1.

The story of brotherhood, family, loyalty and betrayal touches on the personal and political conflicts that surfaced as civil unrest gripped the country, but shows how the group prevailed, going on to be inducted into the Rock and Roll Hall of Fame.

Hits featured in the show include "My Girl," "Just My Imagination," "Papa Was a Rolling Stone," "Get Ready" and "Ball of Confusion."

Danielle Brooks, the Orange Is the New Black star who made a Tony-nominated 2015 Broadway debut in The Color Purple; and Otis Williams, the founder and last surviving original member of The Temptations, whose memoir served as the spine of the show, recently signed on as executive producers.