Tentative ads deal for Canada's actors

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Canada's actors union reached a tentative deal Tuesday with domestic advertisers after 17 months of bargaining, averting a strike over pay.

ACTRA, which represents about 21,000 domestic performers, said that it agreed to terms on a three-year National Commercial Agreement with the Institute of Communications Agencies and the Association of Canadian Advertisers.

ACTRA members will be polled on the 17-page agreement, which includes an average 2.5% pay increase in each of the three years of the deal, an eight-hour workday (down from nine hours) and measures to keep large-budget Canadian commercial shoots from going offshore.

The deal will need to be ratified by ACTRA's national executive Thursday. The broader membership vote is expected by Nov. 26. (partialdiff)