Tesco to offer Sony, Warners downloads

Customers can purchase content; rentals to come

Sony Pictures Television International and Warner Bros. have signed up as launch partners for U.K. supermarket chain Tesco's plan to offer digital downloads of film and TV content to consumers.

The mega-chain, which recently boasted that one in every four pounds spent in the U.K. was spent at Tesco, will provide download service to millions of consumers.

Titles on offer from SPTI include "Spider-Man 3," "Open Season" and "Superbad," while Warners will offer movies and TV series including "Terminator: The Sarah Connor Chronicles" a day after they air on TV, Tesco said.

Consumers will be able to "download to own" episodic TV and film starting at 1.87 pounds ($2.79) for a TV episode, 6.97 pounds ($10.50) for a catalog film and 10.97 pounds ($16.40) for a new-release title. During the coming months, Tesco Digital also will offer customers the ability to "download to rent" films.

"SPTI's goal is to provide U.K. consumers with great content -- anywhere, anytime," SPTI senior vp sales Danny Goldman said. "Tesco has a proven track record in selling entertainment products to the British public, and we look forward to working with them to extend this into digital distribution."

Warner Bros. Entertainment U.K. president and managing director Josh Berger described the U.K. market as one of the most dynamic "in the digital space," adding, "We are delighted that Tesco's customers will now be able to watch the very best of Warner Bros. entertainment, when and where they want it."

Tesco commercial director Graham Harris said the deals with Warners and Sony mark "the next step" in developing the chain's digital shopfront.
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