Thai Rom-Com About Learning English Smashes Local Box Office Record

I Fine Thank You Love You - H 2014

'I Fine..Thank You..Love You,' promoted as a "grammatically incorrect love story," pulled in just under $1 million on its opening day in Bangkok

A local romantic comedy about learning English set a new opening day box-office record in Thailand on Friday, grossing just under $900,000 (29.17 million Thai Baht) in Bangkok. The film was produced by the hit-making Thai studio GTH, whose ghost comedy Pee Mak Phra Khanong became the all-time highest-grossing film in Thailand in 2013.

I Fine..Thank You..Love You, promoted by GTH as a "grammatically incorrect love story," is directed by Mez Tharatorn (ATM, 2012). The film follows Pleng (Preechaya Pongthananikorn), a pretty young English tutor who gets ensnared in a romantic triangle when one of her students asks her to translate a message to help her breakup with her monolingual boyfriend.

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The film surpassed Ong Bak, starring Thai action star Tony Jaa, which grossed $1 million (about 30 million baht) across Thailand in 2003. Cinemas outside the Thai capital tend to take several weeks to report their box office sales. GTH said it expects I Fine's opening-day haul to land well above $1 million once regional figures are added to its Bangkok total.

As of Dec. 16, the film had grossed 155.30 million baht at Bangkok cinemas. GTH estimates that the film will pull in at least 250 million baht ($7.6 million) to 300 million baht ($9.1 million) in Bangkok by the end of its run. Pee Mak closed at over 500 million baht ($15.2 million), but was boosted by a release date druing the long Thai New Year holiday period in late March.

GTH told THR it plans to release three films in 2015, with details to be revealed early in the new year.

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