The CW Launches Voting Campaign to Encourage All Voices to Be Heard

Voting in LA -Californians go to the polls 5 - Getty -H 2020
ROBYN BECK/AFP via Getty Images

Through a partnership with vote.org, the campaign PSAs will launch Sept. 15 and feature actors from primetime series. 

In anticipation of the upcoming presidential election, The CW revealed on Wednesday a nonpartisan initiative CW Vote Actually to encourage its broadcast and digital audience to make their voices heard.

Unveiled by CW chairman and CEO Mark Pedowitz through a partnership with vote.org, the campaign PSAs will launch Sept. 15 and  feature actors from various CW primetime series.

"Given our combined multi-platform audience and our particular connection with younger viewers, The CW has a responsibility to use its platforms to clearly and powerfully encourage and educate everyone on the importance of being prepared to vote," said Pedowitz in a statement.

He continued, "In 2016, according to Census data, less than half of 18-29 year-olds voted and, today, 20 percent of eligible voters of all ages are still not registered to vote. The CW wants to help change these statistics and make sure all eligible voters are ready to participate, especially during the COVID-19 pandemic when there is some fear and confusion about deadlines and ways in which to vote. We are grateful to our nonprofit partners for making it clear, simple and possible to vote."

In the video below, viewers are reminded to register to vote, request mail-in ballots and know the voting rules in their state. In addition, the network will be rolling out voting messages through its social media channels up until election day.

Elsewhere, Freeform announced a voting campaign on Tuesday, with actor and former White House staffer Kal Penn hosting a six-week series exploring issues relevant to young voters.