Theater Owners Begin Donation Drive for Aurora Shooting Victims

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NATO President and CEO John Fithian sent a letter to exhibitors announcing a partnership with Colorado Gov. Hickenlooper and Community First Foundation.

The movie theater community is rallying to support the victims of last week's mass shooting at an Aurora, Colorado screening of The Dark Knight Rises.

With Warner Bros. already planning a "substantial" donation to those suffering from the massacre, which left 12 dead and 58 more injured, National Association of Theater Owners President and CEO John Fithian issued a letter to exhibitors across the country, directing their generosity to a 501(c) (3) charity, The Aurora Victim Relief Fund, which was founded by Gov. John Hickenlooper and the Community First Foundation.

"Community First Foundation is a longstanding, trusted community foundation that will direct your gifts to the nonprofit organizations serving those affected," Fithian wrote. "This fund will only be used to meet the immediate and long-term needs of victims, their families and the broad needs of those affected in the community."

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