See Theo James as the Face of Boss the Scent

Theo James - S 2015

It’s nothing short of sexy.

The team at Hugo Boss should pat itself on the back for the truly excellent casting of Divergent star Theo James as the face of the new Boss the Scent fragrance. The ad-campaign images have just been released, and man, are they hot.


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James’ co-star in the print campaign is model Natasha Poly, who appears to be smelling the handsome actor’s neck. Dressed in a sharp suit with a 5 o’clock shadow, James' intense gaze makes it look as if the pair were caught in an intimate moment.

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A video posted by HUGO BOSS (@hugoboss) on

It’s the first fragrance campaign for James, who joins the ranks of big-name actors including Ryan Reynolds and Gerard Butler who have worked with Hugo Boss on past scents. We certainly won’t tire of seeing these images in all the September issues.