Thom Yorke Releases New Album via BitTorrent Bundle
The album, which costs $6, is the first paid record release via torrent
BitTorrent has announced its biggest coup yet in its continuing quest to promote its Bundle product (and distance itself from associations with piracy): a partnership with Thom Yorke to distribute his new solo record, Tomorrow's Modern Boxes — the first paid record release via torrent.
The eight-track album costs $6 and is unlockable on the BitTorrent Bundle site. The move echoes Radiohead's very forward-thinking move in 2007 to a pay-what-you-want release of In Rainbows, except Yorke's new record comes with a minimum cost of acquisition and the well-established technological backbone of the BitTorrent file transfer protocol.
The MIT Technology Review quotes BitTorrent's chief content officer Matt Mason as saying the company will receive 10 percent of the money from Yorke's sales, 5 percent less than BandCamp or BandPage and far less than iTunes' 30 percent cut.
In a blog post, Yorke and producer/collaborator (on Atoms for Peace) Nigel Godrich wrote: "If it works well it could be an effective way of handing some control of internet commerce back to people who are creating the work. … Bypassing the self-elected gatekeepers. If it works anyone can do this exactly as we have done." While the sentiment is admirable, Yorke's international celebrity would seem to make this a special case, and has generally driven previous successes with the Bundle product. Previous notable BitTorrent Bundle releases have come from Madonna (her documentary secretprojectrevolution), Death Grips (with Government Plates) and Moby (with Innocents).
Yorke and Godrich spent the week issuing (typically) cryptic messages on Twitter from the studio. Rumors began immediately that Yorke and his bandmates were at work on a new Radiohead album, which is still a possibility.
This story first appeared on Billboard.com