THR Heat Index

Tracking the week's ups and downs in the business of entertainment.

UP: Henry Joost and Ariel Schulman 

The Paranormal Activity 3 directors' first big feature delivers the franchise's top opening weekend at $52.6 million domestic, more than the rest of the Top 10 combined.

DOWN: David Hill 

The Fox Sports chief is enduring flat World Series ratings (13.5 million viewers), which sting even more because the games have disrupted momentum for a strong crop of new shows like New Girl and The X Factor.

UP: Steven Spielberg 

Great initial reviews of The Adventures of Tintin silence skeptics ahead of the 3D motion-capture film's Oct. 26 rollout in Europe.

DOWN: Lindsay Lohan 

A few months ago, the troubled actress hired new reps and was prepping a comeback film. Now she's back in court and agreeing to pose nude in Playboy. What happened?


UP: Take-Two Interactive (TTWO)
$15.22 (+6.7%)

The company tweets that Grand Theft Auto V is on the way. The previous GTA took in $500 million in its first week.

DOWN: DreamWorks Animation (DWA)
$18.31 (-4.1%)

BTIG analyst lowers price target because "creative output is not monetizing anywhere near historic norms."