THR Heat Index

Adam Taylor/NBC

Charting the week's ups and downs in the business of entertainment.

UP: Bob Costas

The sportscaster's interview with disgraced former Penn State coach Jerry Sandusky boosts ratings for NBC's new Rock Center by 30 percent.

DOWN: Maria Bello

NBC's Bob Greenblatt tried everything but airing Prime Suspect on a continuous loop, but the classy crime drama failed to lure audiences and is yanked from the network's midseason schedule.

UP: Dana White

The UFC chief can celebrate 5.7 million viewers for its first fight on Fox (despite the bout lasting less than 90 seconds), a strong omen for the group's new seven-year TV deal.

DOWN: Roland Emmerich

The director's Shakespeare drama Anonymous bombs at the box office with only $3.7 million after two weeks as his next movie, the $175 million-budgeted Singularity, halts production due to script problems.


UP: Walt Disney Co. (DIS)
$36.45 (+3.3%)

After a "resounding beat" on quarterly earnings, Nomura Equity Research increases $38 price target to $43.

DOWN: Activision Blizzard (ATVI) 
$12.22 (-12.3%)

Majority shareholder Vivendi sells 35 million shares, reducing its stake to 60 percent.

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