THR Heat Index

"Prime Suspect" (NBC)
Adam Taylor/NBC

Despite ratings nearly as low as "Playboy Club," NBC honcho Bob Greenblatt is commited to making the highbrow drama work.

Charting the week's ups and downs in the business of entertainment.

UP: Bob Costas

The sportscaster's interview with disgraced former Penn State coach Jerry Sandusky boosts ratings for NBC's new Rock Center by 30 percent.

DOWN: Maria Bello

NBC's Bob Greenblatt tried everything but airing Prime Suspect on a continuous loop, but the classy crime drama failed to lure audiences and is yanked from the network's midseason schedule.

UP: Dana White

The UFC chief can celebrate 5.7 million viewers for its first fight on Fox (despite the bout lasting less than 90 seconds), a strong omen for the group's new seven-year TV deal.

DOWN: Roland Emmerich

The director's Shakespeare drama Anonymous bombs at the box office with only $3.7 million after two weeks as his next movie, the $175 million-budgeted Singularity, halts production due to script problems.

SHOWBIZ STOCKS

UP: Walt Disney Co. (DIS)
$36.45 (+3.3%)

After a "resounding beat" on quarterly earnings, Nomura Equity Research increases $38 price target to $43.

DOWN: Activision Blizzard (ATVI) 
$12.22 (-12.3%)

Majority shareholder Vivendi sells 35 million shares, reducing its stake to 60 percent.