Tracking the week's ups and downs in the business of entertainment.

UP: Steve Burke

The NBCUniversal chief's decision to spend $4.4 billion on Olympics rights until 2020 appears brilliant as the London Games total a record 219.4 million U.S. viewers and NBCU might even turn a profit.

DOWN: Anthony Pellicano

The jailed private eye is denied a bail request even as others convicted in the infamous wiretapping scandal walk free pending appeals. (His lawyers vow to fight the ruling.)

UP: Alana "Honey Boo Boo" Thompson

The sassy Toddlers & Tiaras breakout's spinoff series premieres No. 1 in its time period among women in the key demo and No. 2 among total cable viewers, with 2.2 million tuning in to TLC.

DOWN: Jay Penske

The owner of the TVLine.com and Deadline.com blogs is arrested in Nantucket and accused of drunkenly urinating on a woman's shoes. TMZ put it best: What a pisser.

SHOWBIZ STOCKS

Lionsgate Ent. (LGF)
$13.87 (+6.4%)

Cowen and Co. reiterates "outperform" rating ahead of Expendables 2 and Breaking Dawn Part 2.

YAHOO (YHOO)
$15.02 (-6.4%)

Internet giant might renege on plan to return about $4 billion to shareholders.