Tracking the week's ups and downs in the business of entertainment.

UP: Tim Cook

The Apple CEO's company becomes the most valuable ever as its stock hits $665, making it worth about $623 billion and besting Microsoft at the height of the 1999 Internet boom.

DOWN: John McTiernan

The Die Hard director loses his appeal in the Anthony Pellicano case, meaning he could head to jail for a year for his role in the Hollywood wiretap scandal.

UP: Jimmy Kimmel

The ABC host finally scores the 11:35 p.m. slot, bumping Nightline an hour amid increased ratings and an Emmy nomination for his show.

DOWN: Simon Cowell

His The X Factor U.K. edition debuts down more than 2 million viewers with new judge Nicole Scherzinger. Does it portend a soft U.S. bow in September?

SHOWBIZ STOCKS

Netflix (NFLX)
$66.24 (+7.2%)

Down 80 percent from its $305 high, the stock is upgraded by Caris & Co.'s David Miller from "below average" to "average."

Facebook (FB)
$20.01 (-7.4%)

Three months after its IPO, the lockout period ends and early investors including Peter Thiel sell millions of shares.