THR Heat Index

Tracking the week's ups and downs in the business of entertainment.

UP: Taylor Swift

Her latest album sells 1.21 million copies in its first week, the biggest debut since 2002. Helping push it past the platinum mark: a slew of tie-ins with such brands as Keds, Papa John's and Target.

DOWN: Gerard Butler

The actor's surfing drama Chasing Mavericks wipes out in its opening weekend, grossing just $2.3 million from 2,000-plus screens, one of the worst bows of the year.

UP: Rich Ross

The ex-Disney film chairman lands as CEO of Elisabeth Murdoch's Shine America, returning him to TV with a mandate to expand a slate that includes Fox's MasterChef and NBC's The Biggest Loser.

DOWN: Anderson Cooper

The CNN host's daytime talk show is canceled despite a relaunch in season two as he trails even newcomers Katie Couric and Steve Harvey in the competitive ratings race.

SHOWBIZ STOCKS

Yahoo (YHOO)
$16.79 (+6.5%)

The online pioneer reports a quarterly profit of 35 cents a share, a dime better than expected by analysts.

Apple (AAPL)
$604 (-4.7%)

Quarterly earnings of $8.67 a share are 8 cents less than analysts expected.