THR hires East Coast digital sales director

Mike Gilbride joining company from Wenner Media

Mike Gilbride has been named East Coast digital sales director at The Hollywood Reporter.

Gilbride, who hails from Wenner Media, will work with THR's sales team and clients to sell multiplatform programs. He will report directly to publisher Lori Burgess, who joined THR in May.
"I'm super excited to bring on Mike, who possesses a wealth of experience in the digital arena, having managed a significant sales force operating in the entertainment space," Burgess said. "He will help us invent and sell-in more compelling offerings to entertainment clients and luxury brands as we expand our brand blueprint."

As digital advertising director for Wenner, Gilbride focused mostly on and was responsible for growing all Wenner digital properties' revenues, which increased year-over-year in 2008 and 2009. Gilbride will be based on the East Coast.