THR hosts Hong Kong 3-D event

Screenings, panel on schedule for Wednesday, Thursday

The Hollywood Reporter will host one and a half days of 3-D screenings in Hong Kong during Filmart and the 33rd Hong Kong International Film Festival on Wednesday and Thursday.

In addition, The Reporter will sponsor and moderate a two-hour panel on 3-D with leading industry executives as part of the Hong Kong-Asian Film Financing Forum at the Hong Kong Convention and Exhibition Center.

At HAF, the program will include an industry address by the Motion Picture Assn.'s Asia Pacific chief Michael Ellis. Special presentations include "Selling 2D & 3D," presented by Don Savant, managing director of IMAX in the region; "The 3D Deployment," by Younghoon Lee, CEO MasterImage; and a Nielsen White Paper on the topic of 3-D presented by THR publisher Eric Mika, who is also vp of the Nielsen Entertainment and Media Group. The program will culminate in a roundtable open to the public.

The Hong Kong fest will premiere DreamWorks Animation's "Monsters vs. Aliens" with special guest Jeffrey Katzenberg on March 24. The Hollywood Reporter's 3-D Screening series will feature Disney's "Jonas Brothers: The 3D Concert Experience" and Focus Features' "Coraline," among other 3-D films, beginning Wednesday.

"As 3-D is playing an ever important part in the film industry, The Hollywood Reporter is taking a leading role in bringing the 3-D experience to the Asian public by providing an independent and professional platform in the heart of Hong Kong during Filmart and the 33rd Hong Kong International Film Festival," Mika said.

3-D Screenings Asia is presented by THR and created in collaboration with Grand Cinemas and MasterImage. All screenings will be presented in 3-D by MasterImage and held at the Grand Cinemas, Kowloon, the most technologically advanced theaters in Hong Kong with more than 1,700 seats.