THR, Marshall team up

Particular focus will be on Asian markets

The Hollywood Reporter has inked a deal to become a client of the global branding and marketing company, Norm Marshall & Associates.

THR publisher Eric Mika said that NMA will work with the entertainment magazine to leverage the THR brand and further build upon the two companies' globalization.

A particular focus will be put on the emerging Asian markets, where THR has already built significant business alliances and opportunities.

By offering a complete range of marketing and corporate branding opportunities and strategies, Norm Marshall & Associates will in fact build upon already established THR initiatives such as its involvement in the Hong Kong International Film Festival, Filmart, 3DX Film Festival and the publication of film show dailies at film festivals such as the one in Pusan, Korea.

"The Hollywood Reporter is an iconic publication with significant international business ventures and editorial offices around the world," said the company's chairman-CEO Norm Marshall. "It is trusted for its information and relevance within the world's film and television community, making THR a perfect fit within the NMA client portfolio of global brands."

"This joining of forces serves the mutual goal of increasing globalization of our respective brands," Mika said. "NMA's track record of capitalizing and leveraging brands globally is a perfect match for THR across all platforms."

Thirty-year-old Norm Marshall & Associates has offices in Tokyo, Sydney, London and Beijing as well as New York and Los Angeles and reps such corporate clients as Heineken, Walgreens and XBox.