THR names Einstein vp associate publisher


The Hollywood Reporter announced Monday that industry veteran Rose Einstein has been named to the newly created role of vp associate publisher. The announcement was made by Eric Mika, senior vp and publishing director of The Reporter. Most recently, Einstein was vp advertising sales at Netflix. Before that, she spent more than 25 years with Reed Business Information. She will report to Mika and will be based in Los Angeles.

In her new role, Einstein will oversee all sales and business development for The Reporter. A primary focus for Einstein will be the development and growth of key partner and customer relationships that will further strengthen The Hollywood Reporter brand across the global entertainment marketplace.

"Rose is an exceptional talent who is well respected throughout the industry and whose experience, energy and dedicated focus will drive The Reporter to new heights," Mika said. "Rose brings an intimate knowledge and understanding of the entertainment business in all verticals and platforms, globally. This experience will be extremely valuable in steering the brand through its next phase of growth. We're thrilled to have her on board."

Einstein said, "I am truly energized and excited to work with this iconic brand and the veteran team already in place. The Hollywood Reporter is at an exciting time in its history with its rapid digital growth and expanding global presence. I look forward to capitalizing on the enormous opportunities to extend and deepen The Reporter's brand equity."

Before Netflix, Einstein was a longtime Variety and Reed Business executive, most recently as senior vp publishing director at the Variety Group, where she oversaw the publishing operations of 10 daily products, three weekly products, 250 special supplements, 20 custom pieces and multiple online properties.

Before that, Einstein was Group Publisher at Reed Business Information, where she was responsible for Video Business Magazine and Tradeshow Week, among other properties, and evaluated new product opportunities including directing development of business strategy, financial projections and marketing and sales plans for those opportunities. Einstein also held other sales roles throughout her career at Variety, including managing director of sales, associate advertising director and West Coast sales director. She began her career as senior account executive at Daily Variety.

A graduate of George Washington University, Einstein has a bachelor's degree in journalism. In addition to Variety, she has held board and committee seats with the Children's Charity, Fast Forward to End Childhood Hunger and the Video Hall of Fame.

The Hollywood Reporter is published by Nielsen Business Media, part of the Nielsen Co.