THR puts weekend boxoffice at your fingertips


The Hollywood Reporter's THR Mobile Box Office, a product that delivers first-to-market weekend boxoffice estimates to cell phones and other mobile devices, will launch Sunday. Subscribers to THR Mobile Box Office will be the first to get the official studio boxoffice grosses tallies provided by THR's sister service, Nielsen EDI. THR is owned by Nielsen Business Media, a part of the Nielsen Co.

"These are extremely exciting times for the THR brand, and we are committed to taking a bold leadership role in implementing the opportunities that digital provides to our readers and advertisers," THR publisher Eric Mika said. "THR recognizes the demand from customers to provide accurate and actionable information on multiple platforms. We are listening to the marketplace and are committed to embracing the information technology change that is occurring globally."

Through THR Mobile Box Office, the weekend grosses will be pushed via SMS text alert, featuring the top five movie results. Users can sign up for the alert by texting "THR" to 847269 (or THRBOX) and will receive the tallies each Sunday morning. The data also will be sent to THR subscribers via e-mail newsletter, featuring the weekend's top 10 performers.

THR Mobile Box Office is the latest in a series of digital initiatives that have broadened THR's reach and impact domestically and internationally. (partialdiff)