Three in can for 'Beer in Hell'

Matt Czuchry, Jesse Bradford, Geoff Stults join adaptation

Matt Czuchry, Jesse Bradford and Geoff Stults are raising their steins for "I Hope They Serve Beer in Hell," the adaptation of the bawdy best-selling memoir of Tucker Max. Bob Gosse is directing.

Max rose to fame after launching in 2002, garnering millions of unique site visitors to read his short stories and a $300,000 advance for his alcohol-fueled memoir for Penguin Books.

The film, written by Max and Nils Parker, follows his trip to a friend's bachelor party, where he ensnares the groom in a lie that threatens the wedding, then abandons him to pursue further carnal knowledge. After being banned from the nuptials, Max attempts to get back into his friend's good graces.

Czuchry will play Tucker Max, marking the actor's first starring role in a feature film. Bradford and Stults will play Max's best friends.

Rounding out the cast are Keri Lynn Pratt (ABC's "Brothers & Sisters") and Denise Quinones ("The Bedford Diaries"). The film begins principal photography July 21 on location in Shreveport, La.

Darko Entertainment's Richard Kelly, Sean McKittrick and Ted Hamm along with Max and his partner Parker's Rudius Films. Max Wong and Karen Firestone of Pinkslip Pictures also will produce along with Aaron Ray of the Collective. Shaun Redick and Ray Mansfield of the Collective are executive producers.

Darko is financing "Beer in Hell," with the Collective handling the North American rights.

Czuchry ("Gilmore Girls") is repped by Gersh and the Collective.

UTA-repped Bradford recently completed Oliver Stone's "W" and next stars in horror thriller "The Echo." Bradford is also repped by Alchemy Entertainment.

Stults ("October Road") has "The Express" and "She's Out of My League" in the can. He is repped by UTA and the Collective.