Super Bowl 50: The Complete Guide to Events and Parties

Lil Wayne, Anthony Kiedis, Jay Leno, and Pharell Split - H 2016
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Lil Wayne, Anthony Kiedis, Jay Leno, and Pharell Split - H 2016

From bashes thrown by ESPN and Playboy to Rolling Stone, here's a rundown of the hottest festivities happening around the big game.

Before Peyton Manning and Cam Newton battle on the gridiron alongside their respective Denver Broncos and Carolina Panthers for the Super Bowl 50 title, hordes of Hollywood-types and football-frenzied revelers will be flocking to Northern California to party before Sunday's big game.

While the NFL action will go down at Levi's Stadium in Santa Clara, Calif., many of the big bashes will take place in the surrounding areas, especially San Francisco. Below is The Hollywood Reporter's guide to all the week and weekend events. 

Wednesday, Feb. 3

Glazer Palooza + Suits & Sneakers
Port of San Francisco Cruise Ship Terminal, Pier 27 from 9 p.m.-2 a.m.
For the first time ever, the two Super Bowl staple events have joined forces to bring guests a fashion show along with performances by DJ Tommy Lee, DJ Aero and DJ Fred Matters. Master of Ceremonies of the night? NFL Hall of Fame star Marshall Faulk is handling the duties this year, following in the footsteps of the 2015 host, New York Giants’ Odell Beckham Jr. 

Thursday, Feb. 4

New Era Concert
The Battery Hotel Penthouse, 717 Battery Street, Thursday-Saturday, Feb. 6
The New Era NFL Style Lounge kicks of on Thursday, leading up to performances by Future and opening DJ Mia Moretti on Saturday. Diplo is confirmed to DJ and close the party. 

Marquee Takeover at Verso
Verso, 1525 Mission Street, Thursday-Sunday, Feb. 7
Jermaine Dupri kicks off the weekend’s lineup on Thursday with doors opening at 10 p.m. Friday, DJ Tiesto brings the beats, followed by DJ Vice on Saturday and the finale Sunday with DJ Khaled. Tickets can be purchased at

DIRECTV and Pepsi Super Thursday Night
San Francisco’s Pier 70
DIRECTV’s Super Saturday Night sees The Red Hot Chili Peppers take the stage at Mark Cuban’s AXS TV’s co-hosted concert. Doors are set to open at 9:30 p.m. In addition to the annual event, they are teaming up with Pepsi for two more concerts: Dave Matthews Band takes the stage on Thursday night and Pharrell performs on Friday. Posts on Instagram and Twitter are sure to be encouraged, since the night will feature projection-mapped photo walls.

Friday, Feb. 5

12th Annual ESPN The Party
Festival Pavilion at Fort Mason Center, 2 Marina Blvd., 10 p.m.
With a special performance by Nick Jonas, along with music by D-Nice, the event is expected to bring in guests like Alyssa Milano, Adriana Lima, Taye Diggs, and Rob Gronkowski, who appears to be over his Broncos loss and is slated to attend. Will Reeve and Devon Windsor are hosting the EXPRESS lounge, which will feature custom screen-printing of limited edition party tees for the brand inside the starry event. Other sponsors include Coors Light, Dunkin’ Donuts, HBO's Vinyl, KFC, Ketel One Vodka, King's Hawaiian, Krave Jerky, Mercedes Benz and partner Fiji Water. Tony Schubert of Event Eleven will return to design, bringing back the feeling of Fort Mason in 1941 with dock pylons and oversized fishing cages, a switch from last year’s desert retreat.

Bleacher Ball
Mezzanine, 444 Jessie Street, 9 p.m.
The first-ever Bleacher Ball put on by Bleacher Report will feature a menu curated by celebrity chef Daina Falk and a performance by the Zac Brown Band. The event will highlight the country’s veterans with the Iraq and Afghanistan Veterans of America joining the night. Expected attendees include Alyssa Milano, Tony Romo and more.The night is presented by go90 in association with Bose and Jim Beam. 

The Playboy Party
Lot A @ AT&T Park, Entrance at 3rd and Channel Street, 10 p.m.  
Playboy will make the first non-nude version of the magazine's debut on Friday night and they're celebrating the new look with a DJ set by Alesso, where expected guests Aaron Paul and Pete Wentz will be taken through a time-portal tunnel that traces back the history of the magazine, nudity and all. Sponsors for the night include Effen Vodka, Red Bull and Dodge.

Saturday, Feb. 6

29th Annual Leigh Steinberg Party
Downtown San Francisco, City View at Metreon, 135 4th Street, 12 p.m.-4 p.m.
The Leigh Steinberg-hosted charity bash brings guests overseas with live satellite video with members of the U.S. Armed Forces. Invitees can celebrate the weekend overlooking San Fran, as the Steinberg-DeNicola Humanitarian Awards will recognize members of the NFL family. Those expected to attend are football dad Snoop Dogg, owner of the Dallas Cowboys Jerry Jones and more.

Big Game Big Give
Private estate of Jillian Manus in Atherton, Calif., 6:30 p.m.-10 p.m.
Last year, the charity event co-hosted by Michael Bay raised over $1 million for local charities. This year, co-hosts Matt Williams and Joe Montana will hold a live auction to give back once again. Jay Leno will be the emcee for the night, with guests Marshawn Lynch and Joy Venturini Bianchi expected to attend. Although invite only, Big Game Big Give is offering a limited number of tickets at

Maxim Party

50,000-square-foot property at Treasure Island, 8 p.m.-2  a.m.

Featuring a Bootsy Bellows pop up, the night, produced by Karma International, is a hip-hop hoopla with performances by A$AP Rocky and Lil Wayne.

Rolling Stone
The Galleria at the San Francisco Design Center, 150 Rhode Island Street, 9 p.m.-2 a.m.
Avicii headlines the night's event (a party partnership between Rolling Stone and Talent Resources Sports) with performances also by Elle King and Travis Scott. New this year is a private, Tao-branded VIP area with Heineken bringing the beer and Belvedere supplying the vodka.

For those staying in Los Angeles ...

The Big Game Viewing Party at the Bungalow
The Bungalow, 101 Wilshire Blvd., Santa Monica, 12 p.m.-10 p.m.
The Santa Monica spot known for its long lines will be bringing the tailgate to Los Angeles. Menu Items include dry rubbed turkey burgers, chili cheese dogs, baker’s bacon burger and more by chef Yousef Ghalaini.