Timberlake, Barkley top MTV Euro music honors
Copenhagen event a live worldwide telecastLONDON -- Justin Timberlake and Gnarls Barkley took home the top honors at the MTV Europe music awards Thursday night, each earning two awards from the star-studded musical spectacle held this year in the Danish capital of Copenhagen.
The multiplatform event -- featuring such acts as Caribbean R&B star Rhianna, P Diddy, Keane, Muse and the Killers -- was broadcast live around the world to potential audience of 1.4 billion MTV viewers and streamed to a potential audience of 20 million 3G mobile phone users.
Three broadband streams gave online viewers the option of watching the live indoor show, a backstage chat show hosted by Juliette Lewis and her band the Licks, or full-length sets from an outdoor stage in Copenhagen's Radhupladsen.
"This year, the cross-platform (aspect of the) content has really reached a new level," MTV Networks International president Bill Roedy said from Copenhagen. "We've done some of these things before but not to this magnitude."
Timberlake, who hosted the show and performed his singles "Sexyback" and "My Love" at the event, was named best male singer and also took home the best pop award.
Atlanta mavericks Gnarls Barkley -- otherwise known as producer Danger Mouse and singer Cee-Lo Green -- received the best song award for download sensation "Crazy" as well as the future sounds award that was voted for by the artist community.
Christina Aguilera was named best female singer and '80s electro-pop supergroup Depeche Mode were named best group. Four-time nominees the Red Hot Chilli Peppers took the best album award for "Stadium Arcadium," while Kanye West was voted best hip hop act and Rhianna took best R&B laurels.
Las Vegas rockers the Killers were voted best rock band and celebrated with a live set that included "When You Were Young " from their recently released album "Sam's Town."
Muse, awarded the best alternative band trophy, performed their song "Starlight" accompanied by a pyrotechnic display and dazzling laser light show.
The best video award went to Justice vs Simian's "We are Your Friends."
Celebrating local European talent, well over half the awards handed out on the night went to European bands voted on by viewers from local MTV channels.
Indie singers the Kooks were voted best U.K. and Irish act while other nods went to Alexandra Kovae (Adriatic region); Brainstorm (Baltic region); Anouk (the Netherlands/Belgium); Diams (France); Finley (Italy); Blog 27 (Poland); DJ Project (Romania); La Excepcion (Spain); Freshlyground (Africa); Poets of the Fall (Finland); Bushido (Germany); Marit Larsen (Norway); Moonspell (Portugal); Dima Bilan (Russia) and Snook (Sweden).