Timberland Ends Collaboration With A.P.C.

APC Runway DO NOT BLAST - P 2015
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APC Runway DO NOT BLAST - P 2015

The brand has pulled the plug, following A.P.C. founder Jean Touitou's use of racial slurs during its menswear presentation.

Following A.P.C. founder Jean Touitou's repeated use of the N-word at the brand's menswear presentation in Paris, Timberland has dropped its relationship with A.P.C. In addition to naming the collection "Last N—s in Paris," Touitou also said at the fall show, "The Timberland here is a very strong ghetto signifier. In the ghetto, it is all the Timberlands, all the big chain."

On Wednesday, Timberland's president Stewart Whitney issued a statement announcing that the company has ended its planned collaboration with A.P.C.

Yesterday we became aware of the offensive remarks made by Jean Touitou during his A.P.C. Fall Menswear show in Paris. We have chosen to immediately terminate our involvement with the A.P.C. brand, including the footwear collaboration we had planned for this fall.

Simply stated, this kind of language and approach is in complete contrast with our values. Timberland seeks to collaborate with designers and brands who are at the forefront of lifestyle trends; equally important, they must also share our values. We will not tolerate offensive language or racial slurs of any kind being associated with the Timberland brand.

Pret-a-Reporter also has reached out to A.P.C. for comments.