Time Magazine Launches Online Documentary Film Unit

Time Magazine 100 Most Influential People Cover - P 2012

Time Magazine 100 Most Influential People Cover - P 2012

Red Border Films will draw on Time’s network of photojournalists, filmmakers and contributors "to produce both short documentaries and expanded films."

Time Warner's Time Inc. publishing unit said Monday that it is launching Red Border Films, an online documentary film unit of Time magazine.

It will feature "deeply reported films by Time journalists and photojournalists," the magazine said on its website. "Red Border Films will draw on Time’s extensive network of photojournalists, filmmakers and other contributors to produce both short documentaries and expanded films, presented along with interactive features at time.com/redborder."

The name of Red Border Films refers to the famous red border on the cover of the magazine. The new unit was inspired by the success of Time’s Emmy Award-winning "Beyond 9/11" project, which commemorated the 10th anniversary of the Sept. 11 attacks with interviews and portraits, among other things.

Time on Monday also detailed its first project under the documentary initiative.

"Red Border Films, which pushes the frontiers of digital storytelling, kicks off this week with a look back, 50 years later, at the March on Washington and Martin Luther King Jr.'s 'I Have a Dream' speech," Time.com said. "This 'One Dream' project goes live on Thursday, along with a Time cover story on the subject."

The project will feature nearly one hour of original video from Time photographer and filmmaker Marco Grob, including interviews with 17 participants -- from John Lewis to Joan Baez to Harry Belafonte.

For this fall, Red Border Films is planning  two short-film releases. The first will profile Bobby Henline, an injured Iraqi war veteran who is now a stand-up comedian. The second film will focus on the rise of surrogacy for Western couples in India.

"Red Border Films will combine Time’s authoritative journalism and perspective with the unique power of cinematic storytelling," said Kira Pollack, executive producer of Red Border Films and Time director of photography. "We're excited to combine the traditional elements of film and Time’s iconic photography with new multimedia features on Time.com that push the frontiers of digital storytelling."

Time Warner plans to spin off Time Inc. early next year.

E-mail: Georg.Szalai@THR.com
Twitter: @georgszalai