Time Warner Cable, Sinclair Continue Contract Talks

NEW YORK -- With a deadline looming at the end of the day Friday, cable operator Time Warner Cable and TV station group Sinclair Broadcast continue to negotiate a new retransmission pact.

Their previous arrangement that allowed TW Cable to carry local Sinclair station signals expired at the end of 2010, but the two agreed to an extension through Friday night at 11:59 p.m.

A TW Cable spokeswoman said Thursday that talks continue, but wouldn't provide further details.

If the two companies don't reach agreement by the Friday night deadline, they could agree to another short-term extension, or Sinclair could choose to let its signals go dark in TW Cable systems.

If Sinclair pulled its signals, about 4 million of TW Cable's 12.5 million households would be affected.

Sinclair was believed to be asking for a 10 cents per subscriber per month increase to an estimated 25 cents per month.

Most analysts have said that TW Cable has more leverage in the talks than the smaller Sinclair.