Tinder Adds Photo-Sharing Feature Moments

Courtesy of Tinder
Tinder Moments

The mobile app will now let users share photos that expire after 24 hours.

Tinder, the mobile dating app that asks users to "swipe right" if interested in a potential match, has added a new photo sharing feature designed to keep people coming back. 

Moments, announced Thursday, is a feature that lets people share photos with their matches — a match occurs when two people  "swipe right" for each other — but there's a catch. The photos, which can be annotated with text or drawings, expire after 24 hours. 

"It's a lot easier when it's not permanent," Tinder CEO Sean Rad tells THR. "It's less intimidating to post a photo when you know that it will eventually expire." 

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Rad, who ranked No. 10 on THR's inaugural Silicon Beach Power 25, co-founded Tinder in 2012. Since then, the app has made 2 billion matches and has even seen a rise in usage from celebrities.

But despite Tinder's romantic overtones, Rad has been insistent that West Hollywood-based Tinder, which is majority-owned by IAC, is more than just a dating app. He says that Moments helps the company achieve its mission of making platonic, as well as romantic, connections. Moments photos, which users can swipe to like just as they would swipe on a potential match, also serve as conversation starters.

"It's a better way to get to know your matches," Rad adds. "It gives you something more to say than just hello.'" 

Tinder's update shares similarities with Snapchat's new Stories feature, which allows users to share photos that disappear after a day. But Rad says Tinder is "very different than Snapchat. Moments is a continuation of our existing user experience." 

Twitter: @NatJarv