Tinder Explodes at Super Bowl: Swiping Is Up 50 Percent, Messaging Is Up 60 Percent

Super Bowl Stadium Tinder - H 2015

Super Bowl Stadium Tinder - H 2015

A rep for the social app tells THR the number is only expected to increase.

It's only Friday, but Phoenix, Ariz., home of Super Bowl XLIX on Sunday, has already become a hookup hotbed.

A rep for the popular social app Tinder tells The Hollywood Reporter that swiping activity within 20 miles of Phoenix increased by 50 percent Friday, and that number is only expected to go up as more visitors arrive. Tinder, which connects users with single people in their areas, crossed the 50 percent threshold shortly before noon.

The bad news for Phoenix's straight male population: According to Tinder, the cards are stacked against them. Friday's male/female ratio in the city is hovering around 66/34. The overall ratio on the app is closer to 60/40.

The traffic spike makes sense. A rep for the Arizona Super Bowl Host Committee tells THR the city is expecting roughly 100,000 visitors this weekend. The University of Phoenix Stadium, which will be hosting the game, seats at least 63,000.

On another interesting note, Phoenix users appear to know they have only a few days to make magic happen. Tinder says that while swiping activity has surpassed the 50 percent increase, messaging in Phoenix has increased by more than 60 percent, which means users are trying extra hard to connect and engage with their matches.

The Super Bowl isn't the first major sporting event to spark a large upsurge in Tinder traffic. Several athletes at the Sochi Olympic Village claimed Tinder use was rampant during the 2014 Winter Games.

Snowboarder Jamie Anderson told Us Weekly, "Tinder in the Olympic Village is next level." U.S. skier Gus Kenworthy told Today, "I guess it was the first thing people did when we got to the village. We checked Tinder."