'Tintin' Breaks Box Office Record in Belgium

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Early figures from key European territories indicate a box office bonanza for Herge's creation.

LONDON – Early indicators all point to an international hit for Paramount with Steven Spielberg’s The Adventures of Tintin: The Secret of the Unicorn.

The rollout of the animation adventure comes as the studio begins executing a radical shakeup of its overseas releasing operations ahead of relocating the main international distribution hub from London to Los Angeles.

The movie, based on the globally renowned comic books written and drawn by Belgian artist Herge, opened big in the creator’s home country for Sony Pictures Releasing.

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Early figures indicate the movie swashbuckled its way to €170,000 ($238,000) on Wendesday, a record for the territory.

The projections are good for Belgium with sources saying the movie, starring Jamie Bell, Andy Serkis and Daniel Craig among others, should hit €1.3 million ($1.8 million) over its opening weekend, putting it straight in at number one in the record books as the biggest opening of all time.

James Cameron’s Avatar sailed to €1.1 million ($1.5 million) on its opening weekend.

In Germany, Tintin and his quiff also hit the top spot with €3.3 million weekend take, from around 360,000 admissions.

In the U.K., initial figures from Rentrak show the movie garnered £6.73 million ($10.8 million) from its opening coupled with four days of previews.

Paramount pushed the movie out last week in the U.K. to take advantage of the school half term vacations.

The strategy paid off with the movie hitting the top spot and garnering £3.48 million ($5.6 million) from its opening weekend alone.