Titlematch, Eros ink DVD-on-demand deal


NEW DELHI -- Bollywood movies owned by London-based Eros Entertainment soon will be available via the DVD-on-demand service provided by New York-based TitleMatch Entertainment Group, the companies announced Tuesday in a deal that hopes to tap growing U.S. demand for Hindi films.

Eros has more than 1,500 titles in its catalog, including recent blockbusters like "Namastey London" (Hello London) as well as upcoming titles like "Gandhi My Father." Both new and catalog titles are covered in the deal.

The TitleMatch system lets movie studios and retailers meet consumer demand at the time that orders are placed by offering facilities to burn movie titles to DVDs in stores and at Web site distribution centers.

"TitleMatch offers an intelligent way for us to quickly expand our market presence in the retail channel," Eros U.S. operations CEO Ken Naz said. "The TitleMatch service is unique in its ability to eliminate inventory manufacturing and shipping costs, which can be quite significant."

TitleMatch Entertainment president Syd Dufton said, "Eros commands a significant presence in the international movie industry, and their movies represent an enormous revenue opportunity for TitleMatch and our retail partners. Bollywood movies in particular are growing in popularity here in the U.S., and our DVD-on-demand service is the perfect way to bring more of these and other popular movies to market."

According to the Internet Movie Database, sales of Hindi films in the U.S. represent a $1.5 billion annual market that is expected to grow by 16% annually over the next five years -- bringing U.S. sales to more than $3 billion. IMDb also states that Indian films do more business in the U.S. than films from any other country.