TLC and E! put fashion, laughs online
EmptyTwo cable networks unveiled new broadband programming Tuesday, one focusing on fashion and the other on comedy.
"Makeover Train," set to debut June 4 at TLC.com, is TLC's first original direct-to-broadband series. The 10-webisode show follows the adventures of two expert stylists who ride the Boston subway and choose an unsuspecting commuter for a full fashion makeover.
E! Online announced four new original comedy series to roll out separately on its broadband channel the Vine and the wireless platform. They include the animated series "Bad Kitty," the tongue-in-cheek "A Song by Julia," parody "The Thin Crowd" and the sketch comedy "Varsity Interpretative Dance Squad."
"As consumer viewing behavior evolves, TLC will continue to bring its loyal fans and advertisers new experiences that engage, entertain and inform across all forms of media," said Christian Drobnyk, senior vp programming and development at TLC.
TLC's "Makeover Train" is sponsored by Herbal Essences Color and will launch in conjunction with the TLC fashion guide, which offers online advice from some of the cast members of "What Not to Wear" and "10 Years Younger."
E! Online's "Bad Kitty" will premiere new episodes every Monday, while "Song," which features the musician singing a new pop culture-related tune each week, will debut every Tuesday. "The Thin Crowd" will hit the Internet on May 23, while "V.I.D.S." will launch online June 14.
"Comedy thrives on the Web, and more users than ever are going online for shortform, snackable content that makes them laugh," said Lisa Berger, executive vp original programming and series development at E! Networks. "With the ongoing expansion of E! Everywhere, the development of more new series for multiple platforms is imperative, and we are elated to announce these new comedy series, which are produced specifically for new media platforms."