Toho sales up, total admissions level

First six months good for revenue, bad for attendance

Updated July 12, 7:22 pm Beijing Time

TOKYO -- Distributor Toho had a strong first six months of the year, with boxoffice revenue up 7.7% to 25.1 billion yen ($283 million), boosted by big 3D titles such as “Avatar.”
Admissions grew only by 0.6% compared with the same period last year, to just over 19 million, but the premium ticket prices for 3D boosted income.
The figures for June, released at the same time, showed a more than 30% drop in admissions versus 2009, despite having “Confessions,” “Sex and the City 2,” “Iron Man 2,” “The Book of Eli,” the latest in the Kamen ("Masked") Rider series, and Takeshi’s “Outrage,” in theaters.
Last June was a bumper month featuring domestic mega-hit “Rookies,” as well as “Angels and Demons,” “Terminator” and “Transformers.”
Without anything on the scale of “Avatar” to be released in the second half of the year, Toho may struggle to finish the year much stronger than 2009, though the continued rollout of 3D screens should boost revenues.