Tokyu Recreation orders more digital systems

Took in $8 million in ticket receipts for 'Avatar'

TORONTO -- The “Avatar” halo effect has added to Imax Corp.’s Japanese theatre network after local exhibitor Tokyu Recreation ordered up five more digital theatre systems.

Tokyu recently pulled in $8 million in ticket receipts for Twentieth Century Fox’s “Avatar” as the James Cameron epic screened on an initial four Imax theatres in Kawasaki, Nagoya, Minoh and Shobu installed in 2009.

As part of the new deal, the five new Imax screens will be installed by June 2012, with the first two going into the Tokyo market.

All nine of the Tokyu Imax theatres will be joint ventures, where both exhibitors share costs and earnings.