Tom Ford Fetes Lisa Eisner's New Jewelry Collection

Tom Ford Lisa Eisner - P 2014
Getty Images/Courtesy of Tom Ford International

Tom Ford Lisa Eisner - P 2014

Ford celebrated the launch of his longtime friend's line of gems, seen on his spring 2015 collection, at his Rodeo Drive store

When you get an invite to an event at the Tom Ford store on Rodeo Drive — hosted by none other than Tom Ford himself — you don't mess around, but you do dress up to the hilt. Publisher-photographer-fashionista Lisa Eisner, for instance, wore a black leather shirt and skirt with her own jewelry bedecking the look, making it a lot less stark.

"When I first saw her jewelry," said Ford of his friend of 20 years, "I said, 'This is what you should be doing! It's so you!' I asked her to whip up some pieces for my spring collection for 2015, and those are being sold in the store. And we might wind up selling her whole collection — it's beautiful, and it's all in brass — so it's actually affordable!" What does affordable mean to the red-carpet designer? "Affordable to the people who can afford my clothes!" he laughed. We checked the price on one large cocktail ring, and well, it was marked at $3,000. Not too bad, considering the price of the jewelry — particularly in gold — these days.

The crowd that assembled on the store's chic mirrored second floor (women's clothes, shoes and bags, plus flowing champagne) were treated to a view of the jewelry in two large glass cases at the front of the floor: chokers in brass with turquoise pendants, dangly brass fringe earrings and "owl" shaped brass rings, with every piece being large, strong, bold and a hint of Santa Fe hippie, as Eisner personally favors turquoise.

Before designing jewelry, Eisner used to publish art and photography books and then, becoming an art-fashion photographer herself as her work started to get published widely in Harper's Bazaar and other outlets. Now she's turned her hand to jewelry — and it looks like a big hit. At least, so far, with L.A.'s fashion crowd who gathered to cheer her on: power stylist Elizabeth Stewart (in Givenchy), filmmaker Jacqui Getty, Demi Moore, Anjelica Huston, Sunset Tower and San Vicente Inn owner Jeff Klein, landscape architect Art Luna, writer Carol Wolper with Lorraine Nicholson, Hollywood's go-to dermatologist Peter Kopelson, WME's Brandt Joel, actress Tracey Ross and producer Steve Tisch — many trying on jewelry and thinking about the holiday season to come.