Tom Ford Embraces Consumer Schedule for Fashion Week, Too
It's all happening.
On the heels of Burberry's announcement regarding their new consumer-friendly fashion week model, Tom Ford has announced that he, too, will alter his presentation schedule.
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The designer revealed in a statement Friday that he will show both his menswear and womenswear fall 2016 collections in September rather than February, thus making them immediately available to consumers following the presentation and "closing the gap between runway and retail." This isn't his first untraditional move; the designer skipped the runway for his spring 2016 presentation, instead premiering a video starring Lady Gaga.
With so many others following suit with altered schedules — Thakoon, Misha Nonoo and Rebecca Minkoff, to name a few — the shakeups beg the question of whether the entire fashion calendar will be flipped on its head — regardless of whatever the CFDA's hired hand (Boston Consulting Group) finds once they complete their study on the effectiveness of the traditional schedule.
There may also be significant implications for retailers, too, with buyers possibly having to alter the ways in which they preview collections prior to selecting the items they wish to stock. Should buyers, along with editors who operate on a similar calendar, be forced to attend appointments months before the runway shows, then catwalks will merely become platforms of publicity that serve the consumer, rather than industry insiders.