Seeley will oversee digital editorial at THR.
Tom Seeley has joined The Hollywood Reporter as the new senior vp digital media.
Seeley, a former vp editorial for NBC Sports Digital, will oversee digital editorial at THR and will report to Dan Strauss, general manager, digital, and Janice Min, co-president and chief creative officer of Guggenheim Media’s Entertainment Group.
The addition of Seeley to THR's digital team comes at a time of record growth for THR.com, driven by recent Emmy coverage that included a list of “Hollywood’s 100 Favorite TV Shows” and a cover story featuring the cast of Empire, leading to more than 66 million pageviews in less than a week.
"I’m very excited to join the team that has turned The Hollywood Reporter into the premium brand it is today, and I'm looking forward to taking that content to the next level digitally," said Seeley.
“Tom has that great combination of stellar editorial experience and the instincts of a digital native," said Min, adding, “His experience building out NBC Sports online from a once virtually nonexistent entity into a major digital player in all forms of content, including video and social, is an incredible achievement. I believe that same drive and sensibility will continue to transform The Hollywood Reporter as we further expand on all platforms.”
While at NBC Sports Digital, Seeley oversaw content and video for a number of sites including NBCSports.com and Rotoworld.com. He was also instrumental in the growth of live-streaming sports events and led all mobile efforts for NBCOlympics.com for the 2012 London Olympics.
Previously, Seeley served as managing editor at Fox Sports Interactive and before that, he held roles at CBS Sportsline and Ann Arbor News.
Read Min's memo to THR staff below.
I am excited to tell you that Tom Seeley will be joining The Hollywood Reporter as senior vp digital media, effective Oct. 19. In his new role, Tom will oversee all aspects of digital editorial, from content creation and social media to video, partnerships and collaboration with the sales side. Tom will report directly to me and to Dan Strauss.
Tom comes to us from NBC Sports, where he has worked for the past eight years largely in New York; Stamford, Conn.; and, most recently, in Los Angeles. He built NBC Sports' digital presence from scratch with a team, at first, of just himself. He leaves there as vp editorial for NBC Sports Digital, where he oversaw a staff of more than 100 and all content and video for a portfolio of sites including NBCSports.com and Rotoworld.com. Additionally, he spearheaded growth of live-streaming events, from the first NFL live-streaming product (2008) to the current slate of 3,000 live events (2015), and led all mobile efforts for NBCOlympics.com for the 2012 London Summer Olympics. He did a tremendous job of translating the legacy business of televised sports and the news surrounding it into a vibrant, free-standing digital behemoth that enhanced and complemented the NBC Sports brand, complete with shoulder programming, breaking stories and online personalities.
A graduate of the University of Michigan who holds a B.A. in English and political science, Tom began his career on the night desk at the Ann Arbor News as both a shift editor and copy editor. He later was the No. 2 executive at CBS Sportsline and served as managing editor at Fox Sports Interactive, where he oversaw the relaunch of FOXSports.com.
But before you say, “What does this guy know about Hollywood?” Tom will tell you his personal passion has always been entertainment. Growing up, "two of the biggest highlights of my year were the arrivals of two magazines: the Premiere Summer Movie Preview and Sporting News' College Basketball Season Preview.” He owned every Vanity Fair Hollywood issue from the first one in 1995 until his wife made him get rid of them when they were creating room for their first child.
As for his entertainment tastes, "my two most memorable TV moments were the Six Feet Under finale and when Gary died on thirtysomething. My favorite movie of all time is Boogie Nights. I’m one of those people who thinks Paul Thomas Anderson can do no wrong."
I could not be more delighted to have Tom join us as The Hollywood Reporter continues its remarkable evolution and growth. People I spoke to about Tom repeatedly emphasized his intelligence and natural leadership skills. I believe he will be transformative on every level. In other words, to employ an overused sports analogy, I am quite certain he will take the ball here and run. It will be great.